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Southbound Beat Magazine


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For Immediate Release
Contact: Sean Silver
Phone: (847) 907-2006

(Chicago, IL) Spundel, a new online music resource center, plans to attend
South by Southwest in a marketing effort to support their mid-April site
launch. The Austin, Texas-based festival, which runs from March 10-19, is an
annual showcase of bands from all over the world, both signed and
Based in Chicago, Spundel provides independent recording artists with the
necessary industry contacts to market and sell their own music through an
online resource center which features over 10,000 contacts. With the benefit
of free registration, the artist will have the resources and ability to
control how their music is distributed.
"Unfortunately, the deck is stacked against the independent artist," says
Spundel co-founder Ryan Reynolds. "With all of today's technology, these
artists should be reaching a wider audience than ever before. With four
major music labels controlling such a chunk of all distribution, it's never
been more difficult for independent artists to get their music out there.
They also encounter restrictions with other online sites. It's difficult and
expensive to get on these sites."
Reynolds went on to say that Spundel will "level the playing field" with
free registration and affordable access to a complete directory of industry
contacts. Spundel will also offer a recommendation system that will help
fans discover new artists based on their own musical taste.
Reynolds, a 17-year veteran of the music industry in both retail and
promotions, has been routinely profiled in the listings of the most
influential people in Chicago music. In addition to Reynolds, co-founders
Sean Silver, Giovanny Matallana and Ted Okuda all have several years of
sales, marketing and merchandising experience. Silver, a freelance
journalist, will be representing Spundel at SXSW during the music portion of
the festival calendar, and will be distributing Spundel promotional items,
as well as handling marketing concerns.
Matallana, a Colombian graphic artist, is handling all design and
merchandise responsibilities for the site. As a pop culture historian, Okuda
has become a fixture in the independent author scene in Chicago, and has had
several books published.
"Artists really don't have to depend upon record labels to market
themselves," says Reynolds. That's what Spundel is all about. We're here to
support the independent musician."


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