Contact: Sean Silver
Phone: (847) 907-2006
SPUNDEL HITS SXSW IN PRE-LAUNCH MARKETING CAMPAIGN
(Chicago, IL) Spundel, a new online music resource
center, plans to attend
South by Southwest in a marketing effort to support their mid-April
launch. The Austin, Texas-based festival, which runs from March
10-19, is an
annual showcase of bands from all over the world, both signed
Based in Chicago, Spundel provides independent recording artists
necessary industry contacts to market and sell their own music
online resource center which features over 10,000 contacts.
With the benefit
of free registration, the artist will have the resources and
control how their music is distributed.
"Unfortunately, the deck is stacked against the independent
Spundel co-founder Ryan Reynolds. "With all of today's
artists should be reaching a wider audience than ever before.
major music labels controlling such a chunk of all distribution,
been more difficult for independent artists to get their music
They also encounter restrictions with other online sites. It's
expensive to get on these sites."
Reynolds went on to say that Spundel will "level the playing
free registration and affordable access to a complete directory
contacts. Spundel will also offer a recommendation system that
fans discover new artists based on their own musical taste.
Reynolds, a 17-year veteran of the music industry in both retail
promotions, has been routinely profiled in the listings of the
influential people in Chicago music. In addition to Reynolds,
Sean Silver, Giovanny Matallana and Ted Okuda all have several
sales, marketing and merchandising experience. Silver, a freelance
journalist, will be representing Spundel at SXSW during the
music portion of
the festival calendar, and will be distributing Spundel promotional
as well as handling marketing concerns.
Matallana, a Colombian graphic artist, is handling all design
merchandise responsibilities for the site. As a pop culture
has become a fixture in the independent author scene in Chicago,
and has had
several books published.
"Artists really don't have to depend upon record labels
themselves," says Reynolds. That's what Spundel is all
about. We're here to
support the independent musician."